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The Big Shift: New Approaches to Monetizing Video Experiences

White Paper

The Big Shift: New Approaches to Monetizing Video Experiences

Content providers face new challenges in today’s increasingly competitive video streaming industry. The standard for video experiences is set high: providers must offer unique, engaging experiences that capture viewers’ attention, while also developing effective strategies for monetizing their digital content. In many cases, monetization has become the major focus for content providers. They’ve established innovative ways of delivering content to viewers, and they now want to discover new ways to capitalize on their captivated audiences.

This white paper discusses trends and developments of the TV everywhere landscape as it relates to the successful monetization of video experiences.

The Big Shift: New Approaches to Monetizing Video Experiences