insights & news > Insights
For OTT streaming services, the idea of upgrading or migrating to a new platform often comes with a sense of financial dread. The perceived cost, complexity, and risk can be enough to push the decision indefinitely. But here’s the truth: with the right approach to roadmap planning and budgeting, migration doesn’t have to break the bank.
Let’s walk through a strategy that keeps your costs under control and your business goals on track.
A clearly defined migration roadmap is your best defense against spiraling costs. Without it, even the best migration tools or platforms can lead to missed deadlines, misallocated budgets, and unexpected downtime.
Break migration into clear, manageable phases:
Set key milestones, like infrastructure setup, data migration, QA testing, and go-live. Assign realistic timeframes to each phase and include contingency buffers to handle inevitable hiccups.
Use monitoring tools to track progress and adjust in real time. Tools like Jira for project management or AWS CloudWatch for infrastructure monitoring can provide a full picture of migration health.
Migration costs rarely end with licensing or development. Without proper controls, surprise expenses in bandwidth, cloud usage, or tool subscriptions can derail even the most careful plans.
Align stakeholders early on budget expectations:
And most importantly—keep stakeholders informed. Get buy-in from IT, finance, and leadership to ensure the budget isn’t just approved, but actively supported.
Choosing the right tools and architecture sets the foundation for a cost-efficient migration. For many modern OTT providers, moving to a serverless or cloud-native architecture can unlock huge operational savings.
Assess both current and future infrastructure needs:
Select the right migration and automation tools. Whether it’s AWS Migration Hub, Azure Migrate, or third-party tools like CloudEndure or Merapar, automation reduces manual errors and shortens the timeline.
Security and compliance should not be afterthoughts. Invest in proper data handling and audit tools—skipping them can lead to far more expensive headaches later.
Run pilot tests to validate infrastructure compatibility before a full rollout. A dry run will often reveal performance bottlenecks, cost spikes, or tooling issues you didn’t anticipate.
No matter how well you plan, unexpected cost spikes can happen. Bandwidth overages, sudden license renewals, or configuration mistakes in a new cloud environment can all lead to budget blowouts.
Here’s how to stay in control:
Once the migration is complete, your work isn’t over. Post-migration is all about optimization, decommissioning and savings. Consider the following to stay on top of your expenses:
A migration, like any strategic initiative, requires structure, transparency, and smart decision-making.
Using a well-defined roadmap, aligning on budgeting, selecting the right architecture, and adopting phased approaches, OTT streaming services can migrate or upgrade their platforms without draining their budgets.
At Accedo, we recommend phased migration strategies like the Strangler Pattern, which allows you to gradually replace parts of your existing system while continuing to deliver service to your users. This minimizes disruption, manages cost exposure, and allows for earlier business value from new features.
Accedo has helped some of the world’s leading video services design and execute migration strategies that are technically sound, cost-efficient, and business-driven. From strategic planning and tooling recommendations to hands-on implementation, our teams work with you to build a roadmap that aligns with your business goals, timeline, and budget. Learn more about our approach and case studies for OTT migration here, or contact us and have a chat.
> Recommended read: An Essential Guide to Strategic OTT Platform Migration
tags
Share this article
Let's collaborate to define what is next for your OTT streaming service.
Contact us