What to Look for in an OTT QA Partner - Questions to Ask to Make the Right Decision

If you're running a streaming service — whether it is scaling up or managing a complex multi-market platform — you already know one thing: maintaining quality is hard. The sheer number of devices, platforms, network conditions, ad integrations, live events, and regional requirements make it feel like there are a million ways for something to go wrong.

Maybe your last release passed QA but still broke on a few Fire TV models. Maybe your user complaints spike every time you run a major update. Or maybe you're just tired of QA partners who say "we test everything" — but can’t show you how or where that actually happens.

At some point, most streaming services reach the same inflection point:

"We need a better QA setup — but what does that even look like?"

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That’s what this guide is here to help with.

There is no one-size-fits-all solution. So we’re going to walk through the core things that matter when evaluating a QA partner for OTT — based on what we've seen work (and not work) across real-world deployments — so you can make the best decisions based on requirements that are unique to your services.

This comprehensive guide is designed to equip Business leadership, Product Managers, QA leads, and Operations teams with the knowledge necessary to make informed decisions when choosing such a partner - whether you're looking to supplement your in-house QA, replace an underperforming vendor, or evaluate partners for a new launch.

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