What Will the Future of Analytics in Streaming Look Like?

‍

How are the smartest minds in streaming using analytics and AI to shape the future of viewer engagement? In this special live episode from NAB 2025, we dive deep into the groundbreaking findings of a new industry study on Streaming Analytics in the Age of AI, led by Mrugesh Desai (VP North America, Accedo) and Professor Serguei Netessine (The Wharton School).

Joining the conversation are industry thought leaders David Guinan (Major League Table Tennis), Kirby Grines (Founder & CEO, The Streaming Wars), and Jesús Herrero Valverde (Co-founder, Jump AI Technologies). Together, they bring hands-on insights from the frontlines of sports, media strategy, and advanced analytics.

This episode covers:

• How top video platforms are currently using analytics to enhance the viewer experience
• What role AI plays in predictive analysis, personalization, and content decisions
• Why data quality and KPI alignment are critical for success
• What's next for AI-driven user engagement in streaming
  ‍

Timeline:

• 00:00 – Introduction to streaming analytics and AI
• 02:54 – The state of predictive analytics in streaming
• 04:58 – Challenges in sports analytics
• 07:54 – The importance of data quality and KPIs
• 12:55 – The role of AI in analytics
• 16:35 – Quality of service and its analytics
• 21:00 – Real-time analytics in live events
• 24:35 – Redundancy in analytics tools
• 27:10 – Personalization in streaming services
• 32:20 – Future of analytics and AI in streaming

Listen to the podcast on your favourite platform: https://linktr.ee/accedo_playback