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How Can Pay TV Operators Grow and Thrive in A Post-Pandemic World

Bleuenn Le Goffic

VP, Strategy & Business Development

February 23, 2023


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Being an operator in the 21st century has truly been a transformative experience. The UX expectations from end users are ever increasing as is the number of available services from which they can access and stream content. We’re also seeing traditional Pay TV subscriptions continuing to fall, and according to analysis, this decline is likely to accelerate in 2023. As a result, Pay TV operators face challenging decisions over many crucial factors including the technology choice powering their STBs, how to aggregate content across services, and what business model they should adopt for monetizing their content.

With users becoming more accustomed to churning in and out of subscriptions, it is essential that operators try to stay ahead of the curve and work proactively to both attract and retain users. Will the growth of FAST channels see a decline in the need for large subscription bundles which have been the mainstay of operator propositions? What is the best way forward for an operator? It’s clear that new technology as well as agile work methods need to be accepted and embraced in order to compete in the future.

In this whitepaper, we will walk through some of the key strategic choices you can make as an operator. As always, there is no one-size-fits-all solution and you will need to assess your company and its unique opportunities and challenges before concluding which strategy is right for you. If your organization is big with a large budget, you might be contemplating the acquisition of a media house or buying the exclusive content rights for a major sports league. If size is not in your favor, you will need to come up with different ways to compete.

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