Reimagining Guest and Patient Experiences Through Video Experience with Hibox

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In this episode of Playback, we sit down with Mathias Johnson, Product Manager at Hibox, and Rasmus Almqvist, VP Global Sales, to uncover how video is reshaping real-world experiences in hospitality, healthcare, and enterprise environments.

Hibox, an Accedo company based in Finland, delivers advanced interactive TV systems and IPTV/OTT middleware for commercial use. Their solutions power everything from in-room entertainment in hotels, to patient information systems in hospitals, to internal communication platforms in corporate settings. As part of the Accedo Group, Hibox plays a key role in expanding how media technology can be applied far beyond traditional streaming use cases.

In the conversation, Mathias and Rasmus explain the core capabilities of the Hibox platform and share how it supports businesses in delivering tailored, high-quality digital experiences. They explore the evolution of user expectations over the last two decades, offer insights into deployment strategies, and discuss how organizations can monetize video services in previously untapped verticals.

🎧 Listen on your favorite platform: https://linktr.ee/accedo_playback

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Timeline:

02:25 What does the typical user experience look like in hospitality and healthcare?

11:40 How has the hospitality industry changed in the last 20 years - and what’s next?

15:00 What are the monetization opportunities for non-media verticals?

29:05 How can businesses increase adoption of video platforms and services?

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