The Video Trends from the Last Decade

If 2010-2019 was the decade of the cord-cutters and the rise of OTT, what will the new decade entail?

By Mrugesh Desai, Regional Vice President, North America, Accedo

Here is my round-up of some of the video highlights of the decade below. I would love to hear your views on what the next decade will bring for video streaming.

Cord-Cutting

At the start of the 2010’s, streaming services were still in their relative infancy, with Netflix having only branched out beyond its traditional pay-per-rental model 3 years earlier in 2007. Yet 2010 marked the beginning of a sharp incline that would quickly propel Netflix to its current position as market leader of the OTT Landscape. First capitalizing on the aggregation of popular third-party shows and movies, the company began creating its own original content to further captivate its subscribers and become the go-to hub for media entertainment at a reasonable subscription price. Now, as more and more people “cut cords” and ditch traditional forms of media delivery, broadcasters, studios, and content providers are starting to get in on the scene, with Apple TV+ and Disney+ hitting the market just this year.

Mobile Connectivity

The decade began with the term “4G” entering the mix, denoting the fourth generation of mobile network technology that built upon the 2G and 3G data networks from before. Bringing with it lightning speeds and increased connectivity, 4G helped cultivate the growth of streaming technology, making mobile devices leading contenders to conventional TV for most hours of media consumed. Now, with 5G beginning to make a splash, the next generation promises to bring unprecedented levels of speed into the hands of its users, allowing more content to reach viewers in less time.

Privacy

The rise of D2C services brought with it concerns over the handling of sensitive consumer data. The 2010’s saw the passing of numerous pieces of policy aimed at protecting consumers’ information. Two notable pieces of legislation introduced to the industry include Europe’s General Data Protection Regulation (GDPR) – replacing the earlier Data Protection Directive – and California’s Consumer Privacy Act (CCPA), which was first signed into law in 2018 and takes effect in 2020.

Where will 2020 take you?

With all that has happened in the past ten years, one thing is certain: the future of video is bright. As video becomes increasingly valuable, more and more companies will look to incorporate it into their multi-media strategies. Whether you’re just starting out, or you’re looking to transform your video experience, Accedo can provide you the tools to succeed well into the future.

Book a meeting with us at CES to find out more.


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