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Monetizing Fan Engagement in the Digital Era

White Paper

Monetizing Fan Engagement in the Digital Era

The concept of fan engagement within sports is nothing new. However, the emergence of digital technologies and the way supporters interact with their mobile devices mean that there are now countless ways for sports properties to reap the rewards of building positive, direct relationships with their global fanbases.

This white paper explores how sports entities can exploit the value of the content assets on which they sit in order to create a fan engagement strategy that is fit for the digital era.

Monetizing Fan Engagement in the Digital Era