Welcome to Accedo’s Monthly Minute – IBC 2022 edition. After two years of last minute cancellations, our team was beyond excited to return to Amsterdam for four busy days of meetings, insights, and industry networking. 

We spoke to Martin Sebelius, SVP and General Manager of EMEA & LatAM, about his take on this year’s show and why it is so important for the industry to get together in person from time to time.