Skip to content
Considerations for Adopting a Hybrid Monetization Approach

Considerations for Adopting a Hybrid Monetization Approach

Considerations for Adopting a Hybrid Monetization Approach
Fredrik Andersson
SVP Products, Accedo
INSIGHTS Monthly Minute /
 October 2022

Hybrid monetization has become a particularly hot topic as of late, fuelled primarily by macroeconomic uncertainty caused by major global events. Some of the big players, such as Netflix and Disney, have already announced the introduction of ad-funded tiers to supplement their existing subscription offerings. At the same time, reports show that an increasing number of users are willing to accept some advertising in return for lower subscription fees. 

In this issue of Accedo’s Monthly Minute, our co-founder and SVP Products, Fredrik Andersson, shares some key considerations for making hybrid monetization work for your service. What does such an approach mean for your content catalog and what needs to be thought about from a user experience perspective?

If you’re interested in speaking to us about your video business, contact our Global Sales Team.
Section Divider

Want to read more about monetization of video services?

Accedo One to Deliver Hybrid Monetization

Will Inflation Kill Growth in the OTT Industry?

Considerations When Monetizing Your OTT Offering

SHARE ON SOCIAL

Stay in the Know

Sign up for Accedo's latest blogs straight to you inbox.

Pardot form (Text field + button)

By signing up I agree to Accedo’s Privacy Policy and Terms of Service