Hybrid monetization has become a particularly hot topic as of late, fuelled primarily by macroeconomic uncertainty caused by major global events. Some of the big players, such as Netflix and Disney, have already announced the introduction of ad-funded tiers to supplement their existing subscription offerings. At the same time, reports show that an increasing number of users are willing to accept some advertising in return for lower subscription fees.
In this issue of Accedo’s Monthly Minute, our co-founder and SVP Products, Fredrik Andersson, shares some key considerations for making hybrid monetization work for your service. What does such an approach mean for your content catalog and what needs to be thought about from a user experience perspective?
Want to read more about monetization of video services?
Accedo One to Deliver Hybrid Monetization
Will Inflation Kill Growth in the OTT Industry?
Considerations When Monetizing Your OTT Offering
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