Welcome to this month’s issue of Accedo’s Monthly Minute – a video-centric content series where experts from across our company share their view on topics relevant to our industry.

This month, our Head of Product Sales and Marketing, Markus Hejdenberg, discusses how niche video service providers should approach the collection and use of data. There are many analytics providers out there, and knowing which one to pick can be a complex and daunting task. How can you make sure that the tools you use offer the kind of actionable insights that will help you evolve your video business?