Enables a video-centric Fan Experience
Stockholm, Sweden, 21st April 2021 – Accedo has launched a new out-of-the-box Sports Video Solution. The new solution, Accedo Play – Sports, enables sport organizations to launch, manage and monetize a service which delivers both a world class video-centric experience, as well as a premium and tailored fan experience.
With Accedo Play – Sports, rights holders, federations, and clubs can quickly deliver a video centric hub for their brand to augment and enhance any existing video and social media strategies. As well as creating an engaging digital space for fans, Accedo Play – Sports opens up the opportunity to monetize across core revenue streams, such as ticketing, merchandising, sponsorship, as well as direct video revenue streams.
Michael Lantz, CEO Accedo, commented: “Many sports organizations are already producing video content to distribute through Youtube, and other social channels. We believe that revenue potential and fan engagement will be significantly improved by a branded experience powered by Accedo Play – Sports. The new solution offers great possibilities for sports organizations to aggregate their content, create new revenue streams and engage their audience – from the casual viewer to the diehard fan.”
Accedo Play – Sports supports a wide range of editorial content, from highlight reels to full live matches, across multiple device platforms and including distribution to social channels. Rights holders, federations, and clubs benefit from a data-driven approach that delivers key insights into fan behavior and content preferences. Accedo Play – Sports ensures that sports organizations can deliver a high quality user experience and scale as audiences grow.
As services mature, the Accedo Play – Sports solution will enable additional advanced features to support the growth. This includes ‘next generation’ content formats such as Augmented Reality, game statistics and sponsor activations which can bring a new level of interaction to content.
For more information on Accedo Play – Sports, please visit https://www.accedo.tv/play-sports
Accedo will be hosting a workshop on digital fan engagement during the International Federations Summit at 9am on Wednesday 21st April 2021.
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