Delivering a Premium Live and VOD Experience on Roku
Several years after the successful launch of Roku apps for the SHOWTIME standalone OTT streaming service and SHOWTIME ANYTIME authentication service, Showtime Networks opted to enhance the apps’ premium user experience by rebuilding them using Roku’s SceneGraph SDK. In order to achieve that goal, Showtime Networks retained Digiflare (now Accedo) to rebuild the Brightscript client applications and update the visual user experience, which included incorporating stylish animations and building new features.
Accedo provided an agile scrum team consisting of project managers, developers, and a quality assurance team to execute the project. It was also able to run Roku QA automation which drastically sped up the QA process by simultaneously testing five devices. In addition to implementing the design provided by Showtime Networks, Accedo also incorporated Showtime Networks’ requirements for business intelligence, enabling analytics on app performance and usage. Accedo also built a number of additional features for both the SHOWTIME standalone streaming service and SHOWTIME ANYTIME.
SHOWTIME and SHOWTIME ANYTIME were launched on Roku in Q1 2018 and have been well-received by subscribers. The SHOWTIME app was updated to include a more fluid and premium design as well as new features like series autoplay and text-to-speech. The project also helped improve QA feedback time through Roku QA Automation.