Lippo Life is a life insurance company in Indonesia, and a subsidiary of the Lippo Group, which has experience in providing life insurance programs, health insurance, personal accident insurance, investment-related insurance, employee welfare programs and credit life insurance.
Like other industries, healthcare is going through a process of digitization and the pandemic has undoubtedly accelerated the shift towards the need for digital solutions to meet users’ needs. In addition, there are local factors at play in Indonesia that make the healthcare market highly receptive to digital solutions. The country has both a young demographic profile, and a high smartphone adoption rate, which is forecast to increase further to 82% by 2026.
Lippo Life understood the need to engage with E-Health and Digital Insurance consumers in a new and wanted to launch a digital solution for the mobile market. The company was looking to develop service that met users’ needs by personalizing the patient experience. It also wanted a user experience that was comfortable, easy to use, youthful, and family focused. As a new entrant in the digital insurance market, it was important that the mobile service had a refreshing and eye-catching look and feel. As a healthcare insurance product, the platform also needed to balance the legislative requirements around housing and processing of legal and official documentation, with the need for an approachable design that put user-experience first.
The solution, called Vida, was launched on time and is available on iOS and Android platforms. The launching of this solution has enabled Lippo Life to successfully break into the Indonesian E-Health and Digital Insurance market.
"Multipolar Healthcare chose Accedo because of its digital product development expertise. Despite being a new vertical for Accedo, it was able to apply its vast experience, and knowledge of design principles best practice, to produce and successfully launch a world class, high-quality E-Health and Digital Insurance product, tailored for the local market. Collaborating with Accedo on this project has been a worthy and fulfilling experience."
CTO, Multipolar Healthcare