Objective
Having completed the acquisition of SVOD and TVOD service Lightbox from Spark in the early stages of 2020, Sky TV wanted to merge the service with its NEON entertainment streamer, Sky’s TV on-demand SVOD service. The aim was to create a super-charged service for New Zealand customers, bringing together a strong line of popular content in one locally delivered steaming service.
Sky TV also wanted to update the user experience (UX) design across the web, mobile, games console, and CTV platform while integrating the new Neon branding into the Lightbox platform. This project was time-sensitiveand needed to be completed by July 2020.
Solution
Accedo acted as the front-end lead for the merger of the Lightbox platform and the development of the UX, bringing extensive knowledge of the front-end interface to the project. Working with Sky TV to outline a plan which would ensure the delivery of the application on time, the Accedo team was able to develop a fresh, updated, and engaging application interface for the new NEON service which provides an unrivaled viewer experience for Sky TV’s customers.
Thanks to its efficient project management and experience in the market, Accedo was also able to exceed expectations and deliver the applications before the end of May 2020 - well ahead of the anticipated launch date.
Result
With Accedo’s efforts and experience in the market, Sky TV was able to launch the new NEON app in July 2020, offering its subscribed customers an innovative on-demand viewing experience that’s seamless and easily navigated. The service provides new and exclusive world-class content, as well as movies and the option to rent new releases. With the Download & Go feature, customers can watch in whichever way they please, with the added ability to download TV shows and movies for watching anywhere and at any time.
