Objective
HKRU wanted to deliver a direct-to-consumer video service, which enabled viewers to watch matches both live and on-demand. The impact of COVID and the uncertainty around live matches also meant that HKRU wanted to deliver something unique. A service that would give fans an engaging video experience while live matches were canceled and, in the future, when they couldn’t attend in person.
Solution
Accedo Play- Sports is an out-of-the-box OTT solution, packaging application & Video CMS all in one. It offers support for both live and VOD content and different monetization strategies for all OTT platforms. The launch of Accedo Play – Sports gave HKRU a holistic end-to-end solution that would enable HKRU to create a bespoke app that could be self-managed. This made Accedo the ideal partner to deliver against HKRU’s requirements and launch its new OTT project in a timely manner.
Result
HKRU TV successfully launched in November 2020, and in time for the Premiership season. Available on smartphone and tablet devices, fans can conveniently access HKRU TV to watch both live and on-demand matches. HKRU TV also includes a range of highlight shows and other content surrounding the sport and the athletes, which is key to enabling engagement while COVID has put a pause on live matches. The use of AuthVOD enables fans across the globe to register and use the video service for free. The service has been well received by fans of Hong Kong rugby across the globe. Having access to all games, along with other content, in one place, has made it easier for fans to keep up with the action, especially for fans living aboard.
