Finding the Sustainability Balance with Personalised Video Streaming

With increasing competition and declining consumer spending, the video streaming industry is turning to personalization to boost engagement and retention. However, this comes with higher processing demands and environmental impact.

In this article from TVBEurope, Jump - The discovery platform's CEO and co-founder, Jeronimo Macanas and François Polarczyk, Sustainability director at Accedo.tv, consider how personalised video streaming can be balanced against the need for sustainability.

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Read the full article to learn more: https://www.tvbeurope.com/features/finding-the-sustainability-balance-with-personalised-video-streaming