How Agentic AI Will Revolutionize Personalization

Streaming personalisation is entering a new era where AI doesn’t just recommend, it reasons, collaborates, and adapts in real time.

- From reactive to proactive personalisation — AI agents can now collaborate across the service, dynamically curating experiences, not just content.

- Unified data, limitless insight — connecting data silos across marketing, UX, and customer care enables smarter, faster, more relevant decisions.

- Composable AI ecosystems — the real breakthrough lies in how agents interact with each other and with enterprise systems to unlock true automation.

Read more from Bleuenn Le Goffic, our VP Business Transformation, on how Agentic AI will revolutionize streaming personalisation: https://www.broadcastnow.co.uk/industry-opinions/how-agentic-ai-will-revolutionise-personalisation/5209904.article