Sprouting XR: XRSA Immerses Itself to Transform XR Sports Into a Scalable Reality in 2026

“Immersion is not defined by field of view, but by the emotional and contextual presence it creates, transforming XR sports from a novelty into a scalable and meaningful fan experience.” – Lucy Trang Nguyen, Director of Strategic Alliances & Business Development for Emerging Technologies.

In a recent interview with APB+ (Asia-Pacific Broadcasting+), Lucy shares about the XR Sports Alliance (XRSA)'s first deployment with the E1 Series — the world’s first all-electric race boat championship — to testing over 20 immersive camera angles.

As XRSA’s membership expands to include global sports and technology leaders like Google, Lenovo, and Red Bull, we’re poised to shape the future of live, interactive, and emotionally charged fan experiences.

Read the full interview here.