Choosing the Right Blend of VOD Business Models

The best way of monetizing a consumer base is to create multiple tiers that serve to maximize revenue from different user segments. Layering subscriptions, ad-supported options, transactional upsells, etc - these are things video providers can consider to unlock new value, especially from their most engaged users, while still offering accessible entry points for casual viewers.As our VP NAM Mrugesh Desai explains in the TV Tech article below, the key is to balance audience preferences with content types, experimenting and adapting along the way.Read more: https://lnkd.in/eD-TZa2f