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The Importance of OTT Platform Evolution

Sofia Mueller-Lundberg

Head of Marketing

April 3, 2020


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OTT providers need different things at different stages of the video service lifecycle - from launching a service to market through to ongoing optimization and innovation.

At Accedo, we recently conducted a survey amongst global industry leaders, in order to assess the various needs, focuses, and challenges that arise in these different phases of service maturity. The results showed that a company's pain points, and hence also their priorities, tend to differ depending on where they are in the OTT lifecycle. This white paper delves deeper into what characterizes the various stages and gives valuable tips on how to evolve your video business in different phases of OTT maturity and ensure its continued relevance in an ever so competitive market.

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