Leveraging the FAST Business Model - A Guide for Video Content Owners

This paper was originally published in August 2023. Updated in August 2025 with the latest data and insights regarding the development of FAST business model in the past years.

Once an emerging trend, Free Ad-Supported Streaming TV (FAST) has become an established part of the OTT ecosystem and holds strong potential for content owners who adapt their strategies to thrive in a crowded, saturated market.

As the industry propels, the next wave of FAST growth will be driven by differentiation, smarter monetization, and innovation -  and certainly not without the support of AI.

Video content owners can leverage FAST to reach a wider audience, generate new and diverse revenue opportunities, and enhance the viewer experience. Whether you plan to launch your own service or distribute FAST Channels to other services, this paper examines the latest market data and development to provide a comprehensive look at the business model, exploring ownership types, benefits, challenges, and market trends, as well as opportunities for growth in today’s maturing market.‍

Let this be the ultimate guide for your FAST success.