How to Win in the Southeast Asian OTT Market? Trends, Challenges And Opportunities for Streaming Service Providers.

The Southeast Asian OTT market is experiencing robust growth, evidenced by a 7% rise in premium VOD viewership (440 billion minutes) and significant financial expansion, with revenues up 14% and subscriptions rising 12% in 2024. This rapid expansion signals a strategic pivot where consumer behavior, aggressive monetization tactics, and evolving ecosystem dynamics are now the primary forces shaping the market's future.

This report highlights the core trends driving this shift:
- the pivot to a dual-screen consumption model dominated by AVOD
- the necessity of telco and broadcaster aggregation
- the hyper-localization of content strategy
- the emergence of live shopping as a new video commerce channel

For platform providers, these trends underscore the need for a broader strategic approach, one that prioritizes adaptability, supports seamless ecosystem collaboration, and leverages technology and product innovation to deliver consistently relevant and differentiated viewer experiences. 

Throughout this report, we outline key measures and recommended actions that can help providers capitalize on these trends and position themselves for sustained growth in the evolving SEA OTT landscape.

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