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Amagi’s SVP Siva Natarajan on how content owners should monetize with FAST

June 6, 2024


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In the latest episode of Accedo's Playback Podcast, we are joined by Siva Natarajan, SVP of Strategy, Business Ops, & New Product Initiatives at Amagi, to explore the dynamic world of Free Ad-Supported Streaming Television (FAST). Tune in on your favorite podcast platforms as the host and the guest dive into the latest trends in original content for FAST platforms and examine how big media brands are making strategic moves into this space.

Natarajan also shares invaluable advice for content owners looking to enter the FAST market, detailing the essential steps to prepare assets and businesses for a successful transition.

Additionally, we explore the future of FAST solutions, including the exciting possibilities of FAST 2.0. Learn where customers can expect to gain the most value and how user experience plays a critical role. 

Finally, discover advanced Dynamic Ad Insertion (DAI) use cases, such as interactive ads and the opportunities that CTV devices offer in differentiating ad experiences. 

Don't miss this insightful discussion on the evolving landscape of FAST across different global regions and what it means for the future of streaming.


00:00 Introduction

01:53 Setting the record straight on FAST

06:06 The rise of original content in FAST

9:50 The success of Single IP Channels

13:36 Expanding niche and regional services

19:50 Monetization with FAST

25:01 Enriching metadata and content on the Amagi platform

30:00 The Future of FAST: Fast 2.0

35:00 The Impact of regional factors on FAST adoption

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