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How Apple is Making Mainstream XR Possible

June 29, 2023


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In the latest episode of Playback, our co-hosts discuss Apple's Vision Pro and how the headset has reignited the XR industry with our industry experts - Lucy Nguyen, Business Development Director, Accedo, and José Somolinos, Solutions Strategist & XR Lead, Accedo. 

The discussion delves into Apple's foray into spatial computing, how Apple Vision Pro creates immersive experiences for the mass market and the headset's impact on media and entertainment services. With the OEMs making waves and discussing strategies since the headset's launch, Lucy and José highlight why it is crucial for content providers to build an XR strategy and understand what enhanced experiences the end-users expect. 

Check out the discussion above or on any of the popular podcast platforms.

With Disney+ being available on day one of the Vision Pro launch early next year, there is an ever-growing demand for XR possibilities in the OTT industry. As your trusted XR advisor and partner, Accedo is laying the groundwork for your business to grow. If you’d like to transition to the spatial computing era or shape this exciting next chapter of the video industry, contact us. 

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