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CES 2024 Connected TV round-up: What does the future of home entertainment hold?

Neil Van Zyl

Solutions Engineer

January 22, 2024


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CES has always been a playground for the coolest in technology, and this year was no exception. With a focus on AI, mixed reality, display technology, and a swathe of other innovative devices, the event was a testament to the rapid advancement in consumer electronics. For those of us keenly observing the Connected TV segment, CES 2024 was a pretty exciting week with some of the most jaw-dropping TVs ever unveiled. Follow along to see what I mean.

LG: Redefining the viewing experience and living room

LG always has something huge planned for CES. This year, the OEM dropped its stunning wireless and transparent TV, LG Signature OLED T, which doubles as an art piece in your living room. Building on last year's developments, they have combined the two concepts into one groundbreaking product, earning them an honoree award at this year's Innovation Awards. The OLED T has motorized contrast enhancement technology that skillfully highlights key elements, boosting clarity and the 3D effect. This tech is particularly effective for immersive content such as movies, where it utilizes shading techniques, creating a dual-viewing experience by seamlessly transitioning to a black screen when necessary for enhanced viewing. While it makes perfect sense for commercial applications, LG has surprised us by announcing its availability for consumer purchase within the year. Let’s be honest though, only time will tell if the average consumer can afford it.

Another significant development from LG is their AI-powered biometric identity and facial tracking technology, which enhances ad quality and reception. Though it's still in the early stages and up against privacy hurdles, it's a development advertisers eagerly anticipate.

Samsung: Say yes to glare-free TV

Not to be outdone, Samsung also unveiled their transparent TV, which displayed superior picture quality but is not as close to launch as LG's. Their S95D glare-free QD-OLED TV is a game-changer for bright living rooms, potentially eliminating the need for a darkened environment. 

However, the highlight of Samsung's presentation was its strides in accessibility. Samsung is making entertainment more inclusive by using AI for automatic subtitle generation, auto-detection of sign language on-screen, and enhancing the SmartThings app for visually and auditorily impaired viewers. Tizen updates focusing on health and pet care also showcased Samsung's interest in leveraging the TV as the focal point of an integrated product ecosystem.

HiSense: A Rising Star in CTV OS

Image credit: Tom’s Guide

HiSense is gaining traction with its VIDAA OS, as evidenced by its growing market share. VIDAA has surpassed Sony Playstation and Vizio SmartCast to hold 3% of the CTV OS share in the US. One notable feature that VIDAA OS offers is the deep-linking swimlane overlay from partner apps, which allows end-users to interact and engage with the content from each service as one scrolls through the apps on the swimlane.

The Hisense 110UX Mini-LED, with its 10,000 nits of peak brightness and 40,000 local dimming zones, twice what TCL was pushing, was another standout, setting new standards in TV display technology.

TCL: Is a 115-inch TV big enough?

Image credit: Best Buy

TCL's display was a crowd-pleaser, showcasing the technology behind their mini-LED backlighting. Their 115-inch QM8 QD-Mini LED TV is a mammoth marvel in itself, with their QD-mini LED offering an incredible 5,000 nits of brightness controlled by as many as 20,000 individual dimming zones. 

Roku: Elevating their game

Building on the success of their value-focused branded TVs, Roku announced a premium series of models. This move signifies Roku's ambition to become a more significant player in the hardware market, complementing its robust software offerings. The Pro Series will have advanced features such as a 4K QLED display, Mini-LED, enhanced audio technology, and local dimming with an elevated sleek design. 

Additionally, the Pro Series comes with Roku's Smart Picture technology that uses AI/machine learning and content metadata from content partners to detect the type of content on the screen and adjust settings automatically for an improved viewing experience. Come on, that is pretty awesome!

The trend towards TVs exceeding 100 inches is gaining momentum, though the practicality and affordability of such gigantic screens still need to be determined for the average consumer. Nevertheless, the sheer quality and innovation showcased at CES 2024 were enough to keep us excited and committed to enhancing our products and solutions to deliver end-user experiences that exceed expectations and allow our customers to stand out in this crowded space. 

We are working closely with our industry-leading partner network to reduce the video ecosystem complexity and connect the dots for our customers. Would you like to discuss your plans and gain some insight as you consider leveling up your streaming service? Get in touch with us to discuss what’s next. 

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