Stockholm, Sweden, 3rd August 2021.
Accedo, the video experience solution provider, announced its continued partnership with Common Sense Networks, a for-profit affiliate of Common Sense Media and a Public Benefit Corporation, to deliver and evolve Sensical, an OTT service with carefully curated and vetted videos for kids ages 2 to 10. Accedo worked closely with Common Sense Networks to design and implement the new and innovative User Experience for kids and parents that is a differentiator in the market.
Custom developed by Accedo’s professional services team, Sensical, free and ad-supported, delivers an interest-based approach to streaming with over 50+ channels and boasts a series of unique and compelling user features for parents and caregivers enabling them to control the streaming content their children are watching.
The solution leverages Accedo’s industry leading Build and Control products. Build provides a robust set of device application frameworks that support all major platforms and firmwares while Control allows for dynamic, cloud-based configuration of the deployed user experience (UX), as well as the ability to conduct A/B and multivariate testing of the UX. The overall solution is also backed by Accedo’s carrier grade Service Management and Evolutive Maintenance offerings that will ensure a high quality of service is maintained for end users and future proofs Sensical as device platforms and firmwares evolve in the future.
Launching with 15,000 curated videos, Sensical allows parents and guardians to create a detailed profile for their child based on three distinctive tiers – preschool (ages 2-4), little kids (ages 5-7) and big kids (ages 8-10) and features built-in content controls. Parents are also able to curate customized playlists of the content they approve of, using favoriting functionality.
Eric Berger, CEO, Common Sense Networks, explains: “Our guiding principle for Sensical was that kids deserve better. In creating the age-appropriate service, we selected Accedo to support our goal to create a safe, quality user experience that put the needs of children and families first.” He added, “Accedo ensured that we had the right launch guardrails in place and worked with us to develop thoughtful channel tools like the ParentZone – a place where caregivers can capture information about the benefits of what their children are watching to extend the learning process. We’re especially proud of how seamlessly users can move through the app’s many tools and thank Accedo for its support in bringing our vision to life.”
Mrugesh Desai, Vice President, North America, Accedo, added: “With a plethora of content available at the click of a button, it is challenging for parents to ensure their children are viewing appropriate content. With Sensical, Common Sense Networks is delivering a safe environment in which parents can have the utmost confidence.”
Other key Sensical features developed by Accedo in partnership with Common Sense Networks are:
Sensical has launched on iOS, Android, the Roku ® platform, Amazon Fire TV and Apple TV. Introduced earlier this spring to Common Sense parents as part of an extensive closed beta, Sensical will expand to all major distribution platforms including VIZIO by summer’s end.
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