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Accedo One Integrates with hoopla Digital® to Connect OTT Providers with US Library Card Holders

Neringa Kudeviciute

September 28, 2023


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Stockholm, Sweden, 28th September 2023- Accedo has added out-of-the box integration for Accedo One with hoopla Digital. Integrated through hoopla’s BingePass product, it instantly enables over-the-top (OTT) video service providers to connect with the vast network of library card holders in the United States. As of today, all Accedo One customers can benefit from this seamless integration available in the Accedo One marketplace, which delivers a straightforward setup, without the need for any technical know-how.

hoopla BingePass allows library card holders to access entire collections of titles for unlimited streaming with a single library borrow. Hallmark Movies Now, Hallmark Media’s subscription video on demand streaming service, is the first OTT service to take advantage of this innovative partnership with Accedo One, marking the onset of a fresh wave of engaging content for a broader viewer base.

With the hoopla BingePass integration service, OTT platforms can harness the potential to drive a surge of traffic. Leveraging their hoopla identity, library card holders can seamlessly log in and dive into a curated content experience as though they were subscribers to the OTT platform. The culmination of this partnership signifies a game-changing strategy primed to captivate new audiences and enhance user influx for video platforms.

Fredrik Andersson, SVP Products at Accedo, commented: "We're pleased to collaborate with hoopla Digital. The hoopla BingePass integration offers an optimized user experience and broadens video service providers' reach." 

Jeff Jankowski, President of hoopla Digital, added: “Demand for digital video content continues to grow in the library space, with library card holders requesting new and well-known movies and television series they can stream through the hoopla platform. We are growing to meet this demand with offerings like the Hallmark Movies Now BingePass, which has been made possible through the collaboration with Accedo One. Now, more video service providers can easily integrate with hoopla, expanding the reach of their content to our audience of nearly 10 million registered users.”   

Hallmark Media's SVP of Streaming Distribution, Lauri McGarrigan, said: "Our partnership with hoopla allows us a unique opportunity to reach a new audience and expand awareness of Hallmark Movies Now. As we continue to amplify and evolve the platform's content offerings, we look forward to giving library patrons access to our unique brand of feel-good content, including our beloved series and movies."

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