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Accedo Launches Metaverse Solution for Sports at AWS re:Invent

Sofia Mueller-Lundberg

Head of Marketing

November 16, 2022


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Stockholm, Sweden, 16th November 2022.

Global video solutions provider, Accedo, has launched a new metaverse solution, Xtend Sports, to enable sports bodies such as rights holders and broadcasters to create powerful immersive metaverse sports experiences using existing web-based applications. The new solution will be available during AWS re:Invent in Las Vegas from 28th November – 2nd December, 2022.

Accedo Xtend Sports enables sports organizations to easily create new metaverse experiences by simply embedding existing web-based applications into a metaverse environment. As a modular solution, rights holders and broadcasters can choose only the add-ons they require, such as multi camera, live stats, or co-watching using XR powered avatars. It can be easily integrated with any existing vendors and is monetizable through creation of sponsored interactive experiences or ad-placements. The multi platform solution works with most common VR and AR headsets on the market.

Accedo Xtend Sports builds on Accedo’s extensive immersive experience to bring sports to the metaverse. Powered by Amazon Web Services (AWS), it enables remote configuration and customization. Video hosting, encoding, and streaming is all managed using AWS Media Services, enabling sports organizations to create high quality XR content, and build live and on-demand video workflows. Thanks to integration with Amazon Lex, video content providers could also build in voice control with advanced natural language models.

José Somolinos, Solutions Strategist & XR Lead, Accedo, explains, “A growing number of organizations are looking at how to monetize the metaverse, and the sports industry is certainly in a prime position to maximize the opportunity it presents. Most rights holders and broadcasters already have access to the right content to deliver an immersive experience, and many also have engaged audiences that are keen to interact with their services in new ways. This solution is designed to give sports organizations an easy and quick route to creating fully immersive metaverse experiences for sports fans. Looking ahead, we think there is also potential for other vertical focused XR solutions to be developed.”

Accedo will be showcasing the Xtend Sports solution at RE:invent in Las Vegas from 28th November – 2nd December, 2022.

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