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 June 2013

Woven Photo Viewing App Brings Family and Friends Together With New “Woven for Samsung Smart TV”


Woven app pioneers the use of mobile phone or tablet as remote control for TV

Boston, MA, November 28, 2012 – Woven by litl announced today the launch of “Woven for Samsung
Smart TV,” an extension of its mobile photo-viewing app that enables picture viewing on the largest and most social
screen in the home—the television. Woven for Samsung Smart TV offers a new way to share special photos with family
and friends, eliminating the need to huddle around small screens or pass a phone or tablet from person to person.
The perfect app for the holiday season, Woven’s first-of-its-kind social photo viewing experience is available
immediately through a free download from Samsung’s TV Apps store.

“Everyone enjoys solo photo browsing on their phone or tablet, but viewing and storytelling with loved ones is much
more social and engaging on a large screen,” said Jack Harvey, litl’s EVP of strategy and development. “In
collaboration with Samsung, it’s exciting to deliver a simple and fun viewing experience on both a consumer’s
smallest and largest screens.”

Social photo viewing with Woven for Samsung Smart TV is easy. After downloading Woven’s free mobile app for Android
or iOS phones and tablets, users then download the companion Woven for Samsung Smart TV app through their
web-connected Samsung television or Blu-ray player. The two apps securely pair with one another, transforming the
user’s phone or tablet into a remote control that manages photos on the TV screen. The user can now quickly and
effortlessly click through entire collections of photos from online sources like Facebook, Picasa, Shutterfly,
Flickr, and Instagram.

“We’re pleased to offer apps that enrich our consumers’ experience with their Samsung Smart TVs and Blu-ray
players,” said Eric Anderson, Samsung’s Vice President of Content and Product Solutions. “Woven’s use of consumers’
phones and tablets to control the photo viewing experience on their TV will make it an appealing app this holiday
season and beyond.”

“Accedo is proud to have been Woven’s technical partner for the development of their new Samsung Smart TV app.
They’ve brought to life an exciting vision—treasured photos enjoyed on the most social screen in the home—and done
it in a way that’s simple and fun,” said Michael Lantz, Accedo’s CEO and founder. “The new Woven app pioneers the
use of a consumer’s phone or tablet as a remote control for their television, an experience we expect to see more of
in 2013 with ‘second-generation’ TV apps.”

Woven on any device creates a fun and simple way to gather photos from a range of on and offline sources and bring
the organized collection to phones and tablets for on-the-go viewing. Now optimized for at-home photo viewing, Woven
for Samsung Smart TV joins popular mobile versions of the app already released for Apple’s iOS, Google’s Android,
and Microsoft’s Windows Phone operating systems.

Woven for Samsung Smart TV, available at launch in the US and Canada, can be downloaded free of charge from the app
store on Samsung’s 2011 and 2012 Smart TVs and Blu-ray players. Woven’s mobile app with support for TV viewing is
globally available, also for free, for the iPhone, iPod Touch, iPad, NOOK Tablet, NOOK Color, Kindle Fire, and
Android-powered phones, tablets, and cameras. Woven for Windows Phone, newly launched, does not yet support TV
viewing.

About litl

Based in Boston, litl brings people closer to what they love through technology. The company was founded in 2007 and
shipped its first product, the litl webbook, in November 2009. Today, the company is increasingly focused on helping
people enjoy their treasured photographs through smart and simple mobile apps, desktop software, and supporting
services. More information about Woven is available at its website, woventheapp.com.

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services
to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Mountain View, Los
Angeles, Hong Kong and Sydney.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
litl:
Julie Staadecker
[email protected]
(617) 779-1805

Accedo:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
[email protected]

Strategic Partnerships:
Jack Harvey
[email protected]
(617) 535-8001


Woven is a registered trademark of litl llc. All other trademarks and copyrights are the property of their
respective owners. No endorsement is implied or intended.

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