Over the last few years, the rise in popularity of OTT has catapulted the industry into a deeply competitive landscape. With operators fighting for a place in consumers’ homes, more and more pay TV operators are looking to content aggregation to compete. While content aggregation is not a new term, it is still a challenge for many to master it on an OTT platform.
Given the complexity and effort, our VP Strategy and Business Development, Bleuenn Le Goffic asks if it is even worth it. Abdul Haleem, Director of Strategic Accounts outlines his three main reasons why pay TV operators should invest in an aggregator model.
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