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Ways to Differentiate Your OTT Service

Ways to Differentiate Your OTT Service

Ways to Differentiate Your OTT Service
Paloma Santucci
Regional Director, LatAm
INSIGHTS BLOG /
 December 2019

The over-the-top market is constantly evolving, with more video services available than ever before. With that, we are also seeing a big challenge for video providers: how do you differentiate your offering to attract and retain subscribers?

Here are some of our recommendations:

  1. Ensure quality and exclusivity of your content.
  2. Make Big Data Smart Data. Use tools such as data-driven insights, user tests, and A/B testing to understand who your consumers are.
  3. Once you understand your users, offer them a customised experience so that they feel the service has been created just for them.
  4. Ensure your content is available across multiple platforms so that your subscribers can access that when and where they choose.
  5. Make it easy for viewers to discover content. Consumers have no patience if it is difficult to find something to watch, so the fewer clicks, the more engagement with your service.

How can you achieve all of this? By focusing on the content and letting the UX experts worry about the rest! With more than 15 years’ experience in the video market, Accedo has been innovating its products and services to guarantee that your viewers get the best video experience possible.

Come and see us at Nextv Brazil, taking place in São Paulo on 4th December, to find out more about our solutions and how we can help you grow your video business.

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