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 June 2013

Accedo and Viaplay launch media service for Xbox in Nordic region

Stockholm, 20 December 2012 – Accedo, the global market leader in TV application solutions, and
Viaplay, the Nordic region’s leading online streaming service for TV, Movies and Sports, today announced the launch
of Viaplay on Xbox.

This media app will launch on Xbox in Sweden, Norway, Denmark and Finland. The new app delivers the popular Viaplay
service to a new customer segment across the region, allowing them to access Viaplay’s content offering through the
games console.

The Viaplay app for Xbox has built-in Kinect motion control, meaning users don’t need a remote control as they can
select the content they want to watch simply by waving their hands. It also supports pausing, fast-forwarding and
rewinding, all activated by body movement.

“We are excited to help Viaplay launch the Xbox app in the Nordic region, and to play a part in bringing the first
media app to the games console,” commented Michael Lantz, CEO, Accedo.

“We are pleased to be rolling out our Viaplay service to Xbox users throughout the Nordic region,” commented Niclas
Ekdahl, CEO, Viaplay. “Given the company’s experience, Accedo was a natural partner to help us achieve that.”

About Viaplay
Viaplay is the Nordic region’s leading online streaming service for TV, movies and sports. Viaplay offer the latest
TV series, thousands of popular movies and world-class live sports events like English Premier League, UEFA
Champions League, NHL and Formula 1. Viaplay available on computers, smartphones, tablets, smart TVs,
Viasat-set-top-boxes, Viaplaybox, Xbox360 and Playstation 3. For more information visit www.viaplay.com.

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services
to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Palo Alto, Los
Angeles, Hong Kong and Sydney.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
[email protected]

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