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 June 2013

Viaplay Selects Accedo to Extend Leading OTT Service to PS3™

Stockholm, 16 November 2012 – Accedo, the market leading enabler of Smart TV and IPTV apps, has
been selected to launch Viaplay across Sony PlayStation® 3 gaming consoles.

All PS3™ users in Sweden, Denmark, Norway and Finland will now have access to Viaplay through their consoles.
Viaplay’s complete offering from a large number of local and international content providers will be made available
to console users with a PlayStation®Plus subscription.

The Viaplay application was developed, tested, and launched for multiple platforms by Accedo, including Smart TVs
from Samsung, LG, Philips and Panasonic, as well as for PlayStation® 3.

“Viaplay has taken a strong position in Scandinavia with its online service, which has been a pioneer in the VOD
industry” commented Michael Lantz, CEO, Accedo. “We are thrilled to be working again with Viaplay to launch its
service on further OTT platforms, giving many more consumers across Scandinavia access to this service from the
comfort of their living rooms.”

Viaplay is Scandinavia’s leading online streaming service offering the largest supply of premium TV series, movies
and live sport. “We have worked with Accedo on a number of successful projects,” commented Niclas Ekdahl, CEO,
Viaplay. “OTT TV services are becoming increasingly popular with viewers and we are focused on extending Viaplay
further to a wider audience.”

About Viaplay

Viaplay is Scandinavia’s leading online service for TV, Film and Sport. Viaplay offers the latest TV series,
thousands of popular movies and world class live sport events incl. English Premier League, UEFA Champions League,
NHL and Formula 1. Viaplay is currently available on several internet connected devices incl. computers,
smartphones, tablets, Smart TVs and Viasat set-top-boxes. Read more at www.viaplay.com.

Viaplay AB is a part of Modern Times Group (MTG), which is an international entertainment broadcasting group with
operations that span four continents and include free TV, pay TV, radio and content production businesses. MTG’s
Viasat Broadcasting operates free TV and pay TV channels, which are available on Viasat’s own satellite platforms
and third party networks, and also distributes TV content over the internet. MTG is also the largest shareholder in
CTC Media, which is Russia’s leading independent television broadcaster. Please visit www.mtg.se for more
information. Please visit www.mtg.se for more information.

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services
to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Mountain View, Los
Angeles, Hong Kong and Sydney.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
[email protected]

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