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 June 2013

Viaplay Selects Accedo to Extend Leading OTT Service on Multiple Platforms

Stockholm, 6 September 2012 – Accedo, the market leading enabler of Smart TV and IPTV apps, today
announced that it has been selected to launch Viaplay across Panasonic, Samsung and LG Smart TV devices.

The Viaplay application was developed and tested for these platforms by Accedo.

“Viaplay has taken a strong position in the Nordics, which has been a pioneering region in online TV,” commented
Michael Lantz, CEO, Accedo. “We are thrilled to be working with Viaplay again to launch its service on further OTT
platforms, giving many more consumers across the Nordic countries access to Viaplay from the comfort of their living

Viaplay is the leading online service in the Nordics for unlimited streaming of exclusive TV, movies and sports

The applications are integrated with two key Irdeto solutions: Irdeto Broadband, an advanced content management
solution that has been part of Viaplay’s success since 2008, as well as Irdeto ActiveCloak for Media, a renewable,
software-based content protection solution.

“We have worked with Accedo on a number of projects and have always been impressed with their knowledge and
experience, as well as a pragmatic approach and dedication to deadlines,” says Niclas Ekdahl, CEO, Viaplay. “OTT TV
services are becoming increasingly popular with viewers and we are constantly striving to make Viaplay accessible to
a wider audience.”

The Viaplay service will be demonstrated in the Accedo booth at IBC 2012 in Amsterdam, 14.361.

About Viaplay

Viaplay is Scandinavia’s leading online service for TV, Film and Sport. Viaplay offers the latest TV series,
thousands of popular movies and world class live sport events incl. English Premier League, UEFA Champions League,
NHL and Formula 1. Viaplay is currently available on several internet connected devices incl. computers,
smartphones, tablets, Smart TVs and Viasat set-top-boxes.

Viaplay AB is a part of Modern Times Group (MTG), which is an international entertainment broadcasting group with
operations that span four continents and include free TV, pay TV, radio and content production businesses. MTG’s
Viasat Broadcasting operates free TV and pay TV channels, which are available on Viasat’s own satellite platforms
and third party networks, and also distributes TV content over the internet. MTG is also the largest shareholder in
CTC Media, which is Russia’s leading independent television broadcaster. Please visit for more
information. Please visit for more information.

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services
to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Mountain View, Los
Angeles, Hong Kong and Sydney.

For more info, please see, Twitter:, Facebook:

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
[email protected]

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