It’s clear that modern technology allows all video providers to reach consumers directly via a range of devices for a fraction of the cost of setting up a TV service using traditional broadcast technologies. As a result of this, we’re seeing an abundance of services and content distribution initiatives all over the world.
The trends we at Accedo see from interacting with the hundreds of customers we’re working with is that immediately after an initial launch, video providers turn to the question of service differentiation. How should a video service ensure consumer loyalty and, over time, increased and more profitable usage?
The obvious (and very expensive) route is content differentiation. Clearly, this will always be an important element for any video service. By knowing your target audience’s preferences and understanding the content market, it’s possible to create value and a healthy business. However, what I personally find more interesting is what I call “UX differentiation”. This is a description for all the other aspects of a service, including features, user experience, performance, cross-device availability and more. As the market continues to evolve, we believe UX differentiation will be increasingly important.
Accedo is the business of helping our customers achieve the best possible UX differentiation. Our vision is that, in the future, it will be possible to have a truly dynamic user experience, with the ability to adjust the UX, feature wise or even design wise, in run time for different target groups, different times or even based on different behavior. Together with our partners and customers, we’re investing significant resources in product and solution development to achieve this ambitious goal.
At IBC 2015, starting this week, we’re showing our two latest initiatives, Accedo VIA® Go and navAgility™, which both have evolved around the principle of the “dynamic user experience”.