The battle between pay-TV operators, the OTT video giants and sports brands going direct to fans with their own services, is equally fierce and is changing the way we enjoy sports forever.
With the 2018 FIFA World Cup only days away and promising to smash the 2014 record of reaching 3.2 billion viewers, it is more evident than ever, how valuable sports is to broadcast industry as a whole. Whilst modern OTT technology providers create a fundamental threat to the traditional broadcast model, sports are not as straightforward, as it has to be live. That doesn’t necessarily mean it has to be linear, but it quite often is still watched that way.
Over the coming years, however, the sports market will see increased competition for sporting rights and in turn, require even more innovation to create and transform the video experience for sports fans world-over.
At this year’s BroadcastAsia, video experiences for sports are heavily-featured by Accedo. We are showcasing concepts around VR for sports, Augmented Reality, where you can get a birds-eye-view over long distance races, Artificial Intelligence where only you see the content artwork that matches your emotional triggers and even voice services which allow you to get the very most out of your sports subscriptions.
You can also catch a demo of our Accedo One products and solutions powering the video experience behind many of Asia’s most forward-thinking service providers including Astro, Airtel, MediaCorp, Telstra and Fox Sports.