Transforming the Video Experience at NAB

With NAB approaching, here are 5 reasons you need to ensure Accedo’s booth (SU9514) is a must visit:

1. Redefine the sports experience

Our recently launched sports solution enables sports service providers to launch OTT and Direct-to-Consumer services featuring Live, Catch Up and On Demand video to all major platforms. Undoubtedly, sports entertainment represents a huge opportunity and providers should tap into the massive potential of a dedicated fan base. However, with increased competition for eyeballs on multiple mediums fans are looking for more than just good content. We can help you optimize and control your service to keep fans engaged and loyal by leveraging data-driven UX design, no matter what the sport.

2. Build immersive experiences

Augmented Reality (AR) and Virtual Reality (VR) are up and coming game changers for the video experience. We have taken a long-term view of these technologies to look at how best we can help our customers monetize in the near-term while planning for the long-term impact of the change on Consumer behavior. We continue to invest in pushing the boundaries and finding new ways to immerse viewers in your video content. We welcome you to experience first-hand our immersive deployment of video in AR and VR at our booth.

3. Engage your consumers

Keeping consumers engaged is an absolute must in this ever-evolving media landscape. To do this effectively requires regular updates / enhancements to applications and the user experience. However, service and device fragmentation makes it costly and cumbersome to not only build but also to manage and control all of these client applications. Our Accedo One cloud platform decreases the TCO allowing for rapid, cost-efficient update management and UX changes. It powered more than 400+ million devices and served up 80+ billion API calls in 2018. It increases the flexibility our customers have in managing their OTT video offering. 

4. Redefine the future of navigation

Navigating multiple App providers on Smart TVs while using a traditional remote is clunky, that much is definite. With consumers now accessing multiple services from one device, the constant need to logout of one service and into another is becoming a real burden for consumers and a potential threat for those video content providers. Widespread adoption of voice assistants is rapidly opening new ways of enjoying the TV experience. It makes getting straight to the content much easier without the need to navigate an app.

Mrugesh Deai, our Head of Solutions Engineering, will be discussing the power of voice authentication during the BEITC conference. You can catch him on Tuesday 9thApril at 10am. You can also get a demo of voice navigation on our booth throughout the event.

5. Win hearts and minds to compete in the TV battleground

Bernice Lee, our Director User Experience & Design, will be joining a panel debate in the CMIP Debate Theatre on Monday 8thApril at 12pm. With the rise in demand for VoD and the Internet breaking down distribution boundaries, the panel will examine content discovery, recommendation, and personalization trends. Ultimately it will discuss how operators can succeed in building compelling platforms and engaged viewers. Check out the panel debate or come and talk to us to find out how to win and hearts and minds.

Book a meeting with us at NAB to find out how we are already helping content providers build compelling and engaging video services and how we are driving the future of video experiences.