Over-the-top (OTT) video is growing, with consumers taking advantage of a wide range of content and service choices, often from multiple providers. For traditional content providers and media companies, multiscreen video represents a massive opportunity to not only complement existing services but also establish a relationship with viewers.
This has a number of key advantages, the most important being that you have control of the brand and user experience. If you don’t adapt a branded user experience (UX), you are solely competing on price and the value of the content provided in your service. With online services being provided by numerous others, that will very quickly not be enough; consumers want a much more personalised and dynamic experience across all their content choices.
Branded UX? No Big Deal
Despite the advantages of multiscreen platforms, launching your own branded UX can seem pretty daunting. This is why we are so excited to be partnering with Comcast Technology Solutions to launch a joint D2C solution. Comcast Technology Solutions is delivering the critical components with regards to content workflow, video management and technical distribution, leaving us to concentrate on our area of expertise – ensuring an awesome end-user experience. Our joint solution is powered by Videa from Accedo, which is a cloud-based platform that has the power to build, deliver and manage high performing video apps across all platforms – in real time.
What this means for content providers is they can simply, quickly, and much more cost-effectively launch a full-featured service with a unique branded UX. It also means that they can concentrate on what they do best – generating and delivering great content.
You can also read this on the Comcast Technology Blog