Accedo Powers Olympics Smart TV Service for Terra
Stockholm, Sweden, 19 July 2012 – Accedo, market leading enabler of Smart TV and IPTV apps today
announced that it has developed an Olympics app for Terra (Telefónica Group), a global digital media company and
leading Internet provider in Latin America
The service will see Terra’s Smart TV customers in Brazil follow the live action from London 2012 and share their
experience in the most popular Social Networks through their connected TV set. The application includes up to twenty
channels, offering live coverage of the Olympics.
Global events like the Olympics introduce time zone challenges for live TV consumption, and the app will give
consumers access to a wide-ranging catch-up TV service, enabling them to stay up-to-date with all of the latest
action as well as allowing the users to gain access to real time information.
“We are delighted to be working with Terra on this Olympics application,” commented Michael Lantz, CEO, Accedo.
“Sports applications are the perfect blend of interactivity and content, and are very appealing for consumers. This
TV app includes dedicated niche channels, catch-up TV as well as interactive social media features which we believe
will enhance consumer uptake and loyalty.”
The app is also the first commercial deployment of Accedo’s Social Integration Toolkit, a software module which
gives users the ability to engage with the application via Facebook and Twitter directly on their TV.
“Brazil with around a 70% of the Smart TV LatAm business is a strategic market for Accedo LatAm business,” commented
Jerónimo Macanas, VP LatAm, Accedo. “Terra brand leadership in the region is the perfect partner for innovation
around OTT in this fast growing digital market.”
“Our priority was to deliver an innovative and appealing service to our customers, bringing up-to-the-minute content
from the Olympics, both live and on-demand,” commented Lilian Viana, Innovation Manager, Terra. “With their vast
experience delivering Smart TV services and applications, and our challenging time plan, Accedo was a natural choice
to power this service.”
The Terra Olympics service, developed by Accedo, is available on Samsung, LG, and Philips Connected TVs. This
application is the first specific event application for Terra, which plans to develop other similar services for
future events, such as the Football World Cup.
Terra is a leading global digital media company that monthly reaches an audience of approximately 100 million people
with entertainment, sports and news content. Its content is offered in English, Spanish or Portuguese in 19
countries across the Americas and Europe, through a large array of connected screens and devices – such as PCs,
tablets, smartphones, SmartTVs and DOOH screens.
Chosen one of the “2011 Most Innovative Companies” in the world by American magazine Fast Company, Terra is one of
the 30 top digital media companies in the world: throughout its 12-year history, the company has revolutionized the
way people consume and enjoy digital content through internationally recognized products and services.
In addition to breaking news on its portals, one can list among its winning products and services, digital music
service Sonora, film VOD service SundayTV and live broadcasting concerts platform Terra Live Music. Terra also
stands out the innovative live broadcasting of major sports events, such the Olympic Games, through multiple
Accedo is the leading enabler of Smart TV and IPTV applications. Accedo provides applications, tools and
services to media, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.
Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo Broadband is headquartered in Stockholm, Sweden with branch offices in London, Madrid,
Sunnyvale, Hong Kong and Sydney.
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922