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Technology evolves and people do too

 September 2016

Teresa_Headshot1smallAt Accedo, we provide Quality Assurance (QA), User Experience Design (UX) and strategic consulting services throughout the entire video experience lifecycle of each of our customers. This is the second in a series of posts, taking a deep dive into each service offering. This time we are focused on User Experience Design with our Head of User Experience and Design, Teresa Tanisawa

As my colleague Niklas Björkén previously discussed in his blog post “UX designers are liars” (thank you for that one Niklas…) today we have a variety of different users that are not just sensitive to what content is available, but every interaction between the service provider and the customer, not only the user interface. Everything from marketing to customer service and core product execution is a user experience.

There are also more dimensions to this, other than users being much more educated, sensitive for a bad user experience and ready to jump between services much more easily. There are many different types of users and they behave in different ways and expect different things from their experience.

If you were born after 1995 you will be considered as a Digital Native. You have been surrounded by and have used digital technology during your childhood and adolescence. You are a “native speaker” of the digital language of computers, video games and the internet.

The rest of us, born before the widespread adoption of digital technology, are compared with the Digital Natives as Digital Newcomers.

Digital Newcomers learn to adapt to the new digital environment, but they will always retain their ‘accent’, their foot in the past.

At Accedo, we have conducted a study of TV- and video consumption among Digital Natives and Digital Newcomers.

While the older generation (30+) prefers to consume video content in the company of their friends, families or partners, the younger generation (teenagers) prefers to watch videos alone. Many of them multitask, however, and use social media on other devices while watching. Moreover, they nearly always find recommendations for new video content in social media.

The questions we asked ourselves were:

  • How can we best design for the video experience to meet (and exceed) the needs, expectations and wishes from both Digital Natives and Digital Newcomers?
  • How can video applications solve the younger generation’s new way of social video watching in the future? In addition, we also wanted to explore ways to implement social integration based on the older generations needs.

At IBC (on stand 14:E14) we will present our research and findings and also demo concepts created to visualise ideas of how the video experience can be enhanced and adapted to the needs and behaviour of the different target groups.

We will of course also be there to answer any questions you might have regarding designing visual interfaces for VR. In the meantime, you can check out this previous blog from my colleague, Sofia, “UX guidelines for VR interfaces”. We are happy to discuss and show our VR demo Himalaya (originally showcased at last year’s IBC), which has been nominated for two awards.




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