The other thing that made it great was the diversity that was starting to appear both on our stand and in forums such as the Women in Streaming Tech group which held its first networking event at the show. The Accedo team attended in force, although it is clear the industry still has a way to go. Although we had more women than ever on our booth, it was still only around a fifth of the stand presence and I think we are probably one of the more diverse ones.
In case you missed any of our announcements leading up to and around IBC, here is a really quick roundup of the key stories:
1. Service Management, Data-Driven Video, and VOD on-the-go – we launched a number of new solutions to help our customers re-invent the TV experience. This included:
– Accedo Service Management Solution – a set of defined packages addressing specific business needs, such as platform refresh, service migration, and service launch, all supported with a very high, global SLA.
– Accedo Data-Driven Video Solution – enables video services providers to present viewers with a best-in-class and highly personalized and optimized video experience through the analysis of their user preferences and viewing habits.
– a proof of concept to improve the VOD on-the-go User Experience. The new video UI has been designed for one-handed use, perfect for viewing content on the train, whilst eating lunch or in other “on-the-go” scenarios.
2. AI Project with AWS and ITV – We have worked with ITV and AWS to launch a project using Artificial Intelligence to automatically generate cover artwork which is likely to appeal best to a given user segment.
3. AR with AWS Elemental MediaTailor – We also worked with AWS to integrate its MediaTailor into our AR experience. The result is the ability to have targeted, personalized ads within an AR second-screen experience, something we think has major appeal.
4. Funbox Goes OTT with Brightcove OTT Flow X, powered by Accedo – Funbox is a popular Vietnamese VOD service aiming to add one million new fans using OTT Flow X. It will be launching in 2019 on iOS, Android, Web, Roku devices, and Smart TVs.
5.StarHub’s New Android TV Service – We are particularly excited about this as StarHub’s service is the first in the world launched on an Android TV Oreo Operator Tier streaming box. It is powered by our Studio Pay TV Android TV Launcher.
6. New UHD Channel Featuring NASA Content – Naturally this is exciting because it is 4K video from space (who wouldn’t be excited?). It is also a great combination of Harmonic, CenturyLink, and Accedo using the Roku platform so a great example of what can be achieved when vendors work together.
Of course, as far as the conference is concerned the standout for us was our SVP Strategy and Solutions, Fredrik Andersson, being chosen to be an expert for What Caught My Eye. This involved traversing the halls to visit a number of stands that had caught his eye, interviewing them on camera and summing it all up in a conference session on Monday morning. You can check out his blog to see who he chose and why. Or you can view his session here.
However, we also had a couple of interesting sessions in the IBC Content Everywhere Hub. That included our Innovation Strategist, José Somolinos, talking about how we created a “bird’s eye view” for long-distance sports. We also joined Roku to discuss Telstra TV2, one of the most integrated TV experiences available in Australia to date (and winner of a CSI award).
In an IBC first for Accedo, we also had a number of presentations and events on our stand, including AR and VR opportunities and Telstra with Roku.
It is always great to get awards for the work you are doing, even better to get two in one show. This year, we received not one, but two CSI awards, one for our AR experience and the other with Roku for Telstra TV2. Definitely a nice way to inject a bit of extra passion into the team mid show.
Giving our views
Of course, Accedo’s execs love nothing better than to give their point of view in any way possible. During the show, our SVP Business Development, David George, had his first ever radio appearance on Newbusinessradio.nl If you missed it, you can listen live here.
If you also want to read our opinions check out:
1. Why Android TV is transforming Pay TV in the IBC issue of SCTE Broadband Journal.
2. Our views in the AI: Better broadcasting feature in Euromedia.
Also, make sure you read our IBC wrap-up interview with our CEO, Michael Lantz and SVP International, Adam Nightingale to see why they think OTT has gone mainstream.
Finally, if you are an analyst or journalist not getting our news, let us know and we will add you to our press list!
I’ll leave you with this great video that shows our stand at its best, but only if you watch in 4K!