Monetize fan engagement in the digital era

Going beyond live events and traditional income streams

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Advancements in technology and connectivity have made it imperative for sports properties to create a fan engagement strategy that is fit for the digital era. With more competition for their fan’s attention span, sports properties can no longer expect their fans to sit and watch the live action from start to finish. These shifts in viewing habits, along with the rise of new digital entertainment experiences, have dramatically altered sport’s commercial model.

In this white paper, SportsPro Media and Accedo examine the concept of fan engagement and how its rapid evolution in the digital age offers both opportunity and challenge to sports entities