smartclip and Accedo cooperate for in-gaming video advertising
The agreement will constitute the first Connected TV gaming app with pre-roll inventory covering all European
Stockholm, 12 December 2011 – smartclip, the European leader for video advertising, and Accedo,
the leading enabler of Smart TV and IPTV applications, have signed a European-wide partnership agreement for the
integration of pre roll video ads into Funspot®, the most widely deployed gaming application for Smart TVs.
smartclip will start monetizing the Funspot® games immediately with in-gaming pre-rolls in all major
European markets, including the Nordics, UK, Germany, France, Italy and Spain. Funspot® covers a wide range
of casual games including board, arcade, strategy and puzzles, which are all designed to work well in a living
room setting, and address a diverse audience. Funspot® is already available on all major smart TV sets and
set top boxes such as Samsung, Philips, LG, Panasonic and Roku.
In addition to a proprietary technology solution for the integration of video ads into Smart TV platforms, UTAI
2.0, smartclip has intrinsic knowledge of the advertising market in the different European markets and has its
own department focusing exclusively on in-gaming video ads, which is an additional asset for monetizing the
Funspot set of games.
“We are extremely pleased to add Funspot to our portfolio of high traffic apps for Smart TVs“ says Shirlene
Chandrapal, Vice President Connected TV, smartclip. “Well thought out and international deployable apps like
Funspot® propel Smart TVs on every consumer’s wish list and add further traction to the already booming
for Smart TVs. We see this agreement as an important part of our overall strategy and a confirmation that we are
on the right track: gaming connects people across national boundaries and aggregates all target groups. Apps
like these will accelerate advertiser’s interest in ad server based video ads for TV.”
Michael Lantz, CEO at Accedo comments: “We are happy to have smartclip as a partner for the monetization of our
Funspot® App on board. Not only do our colleagues at smartclip understand and provide easy solutions for the
technical aspect of the integration, but more importantly, they have excellent sales teams on the ground in all
European markets. This is a tremendous advantage for us, as Funspot is a truly international game service and
smartclip is a good partner for us to secure monetization on a European level.”
smartclip is Europe’s leading video ad network, delivering video ads across a variety of platforms and devices
with utmost media efficiency. The company works with publishers, media agencies and advertisers, enabling all
parties benefit from the placement of online video ads. smartclip helps media agencies and advertisers roll-out
their campaigns on a number of different devices (tablet PCs, Connected TV sets, gaming consoles, desk- or
laptops and smartphones) and allows publishers to benefit from proprietary and innovative technology solutions.
smartclip is headquartered in Hamburg, Germany and has 15 offices throughout Europe.
For more information, visit www.smartclip.com or Twitter:
Accedo is the leading enabler of Smart TV and IPTV applications. Accedo provides applications, tools and
services to media, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.
Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo Broadband is headquartered in Stockholm, Sweden with branch offices in London, Madrid,
Sunnyvale, Hong Kong and Sydney.
For more information, visit www.accedo.tv.
PR contact smartclip:
Christina Murphy / Jessica Marron, Hotwire
Tel: +44(0) 20 7608 2500
Media Contact Accedo:
Tel: +44 1570 434632