The trend has already begun, with the average time spent viewing video on a mobile device reportedly increasing by nearly a minute a day over the past four years. That is according to a report by eMarketer that also showed a drop of more than 30 seconds per day for time spent viewing traditional TV. TV is still the main platform for viewing video, but that looks set to change.
Zenith Media, meanwhile, claims 72% of online video viewing will be on mobile devices by 2019 and at the same time, Ericsson has slightly more bullish outlook for mobile video, believing that by 2020, the percentage of viewing on mobiles will be 50%.
While the stats may vary, the message is united: OTT video services providers must have a strategy for mobile and for transforming the video experience as adoption accelerate, displays improve and data connections get faster.
I am anticipating the topic to be the main focus of my discussions with operators, broadcasters and brands during this month’s Mobile World Congress in Barcelona, which I am attending with my colleague Lawrence Brickmen, VP of Pay TV. Together we are presenting Accedo One™, the first unified cloud platform dedicated to creating, managing and deploying high-quality, engaging video experiences on any device, including mobile.
To book a meeting with Accedo at Mobile World Congress, contact us today HERE.
To request a demo of Accedo One, please contact us HERE.