We’re back! In this blog post Gustav and I (Oscar) are jointly reporting back from the visit to Amsterdam and IBC!
IBC was originally called the International Broadcasting Convention, but is now only known as IBC and started out almost 25 years ago. IBC is now one of the biggest trade shows in the media industry with approximately 55000 visitors over a 5 day period. This was of course a perfect opportunity for us at Accedo to showcase all the great things we are working on, so Gustav and I were thrilled that we had the privilege to join the team!
Not only is this event an excellent chance to meet new customers and partners, but it’s also a perfect opportunity to work on existing relationships and, in our case meet a lot of new contacts in the industry. With that in mind, we were invited to several activities both during and after the show had closed for the day. One such event was a canal cruise, which had such a turn out that we almost didn’t fit all in one boat! (see photo below) Accedo also hosted a beer event with some for our friends in the business during the week, and we had a great time (as you can see in the second photo)!
IBC has been a perfect way for us as trainees, to kick-start our program. It was a real challenge for us to interact with potential clients and have to formulate what we do, to others. However, it also really helped us to understand what is actually valued by our customers and it is truly amazing to see how impressed people are by AppGrid, Accedo’s state of the art configuration and management engine for apps.
All in all, IBC has been great fun and we would love to come back next year! Now reality is knocking at the door, and looking forward it seems we are going to be very busy, hopefully with some new customers in the pipeline!