Too hot to climb that peak this weekend? Well, don’t. Whether the weekend takes you to the beach or has you sitting in your air conditioned living room, you can download Salomon TV’s new OTT application. Salomon TV allows outdoor enthusiasts to enjoy video of outdoor activities, such as running, skiing, snowboarding, hiking and mountaineering with unique stories featuring specific product lines and athlete ambassadors.
The sporting goods brand has a rich history in Internet TV. Prior to launching Salomon TV in 2016, it had Salomon Freeski TV and Salomon Running TV, which ran for 10 and six years, respectively, before the brand launched Salomon TV to capture a greater variety of outdoor sports.
In a press release issued today announcing that Salomon TV’s new OTT offering is running on Brightcove OTT Flow powered by Accedo, Benjamin Aidan, Director of Marketing, Salomon, said, “We are constantly looking for new ways to engage with our brand loyalists. Taking our highly successful Salomon TV experience across a variety of platforms enables us to deliver this compelling content to customers wherever they are, increasing brand engagement and allowing viewers to see Salomon athletes and products in action. We have been very pleased with the experience of working with OTT Flow. They have helped us to launch this innovative video service on time and within budget.”
Salomon joins a group of brands we see leveraging OTT as a channel to reach its customer and prospect audiences. Lowe’s, for instance, has had great success with its do-it-yourself TV series, The Weekender. The series, which was created as a way for the retailer to reach a millennial audience, streams 10-minute episodes over Amazon Fire TV, Apple TV, and Roku, The inaugural season had over three million views.
Together with Brightcove, we have issued a press release on its offering. I encourage you to read it for more on why it sees OTT as a critical channel for engaging its customers.
If you want to see the service in action, book a meeting at IBC.