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 June 2013

Accedo and NDS Partner To Deliver End-to-End Solution for STB Apps

IBC, Amsterdam, 7 September 2012 – Accedo, market leading enabler of Smart TV and IPTV apps, and
NDS, now part of Cisco, today announced a partnership to enable an advanced end-to-end solution for set-top-box apps
and widgets.

This combined solution will enable pay-TV operators to launch their own app store, manage application lifecycle,
contextualise content, and monetize apps through a connected set-top-box.

The solution enables operators to author apps, thanks to an advanced open Software Developer Kit (SDK), and smooth
rendering of apps through an HTML browser integrated with NDS’ MediaHighway® set-top-box software.

Utilising the NDS Service Delivery Platform, operators will be able to enrich the subscriber experience with
applications that are contextual to content being viewed.

The solution uses Accedo’s leading and flexible management platform, Accedo Application Sphere™, which provides a
fully customizable front-end user interface with multiple existing applications, as well as a highly scalable and
secure back-end system.

“We are excited to be working with NDS on this joint solution,” commented Michael Lantz, CEO, Accedo. “NDS has
extensive experience providing end-to-end software solutions for the pay television industry, which enable advanced
services. The combination of NDS software and Accedo’s application management experience will be a valuable solution
for operators looking to embrace interactive TV.”

“Accedo has unrivalled experience developing TV applications, with a highly flexible proven application management
solution” commented Nigel Smith, Vice President, Strategy and Product Management, Service Provider Video Technology
Group, Cisco. “Accedo was therefore a natural choice to partner with us on this solution, which we believe will be
an extremely strong proposition for operators.”

Both companies will be demonstrating the solution at IBC. NDS will be showcasing contextual apps at its booth
(1.A71). At the Accedo booth (14.361) there will be a rich portfolio of apps showcased on a
MediaHighway® powered set-top-box.

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services
to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Mountain View, Los
Angeles, Hong Kong and Sydney.

For more info, please see, Twitter:, Facebook:

About NDS

NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital
content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over
90 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their business.

NDS’ VideoGuard® is the world’s market-leading content and service protection solution, deployed in 133 million
pay-TV households. VideoGuard conditional access (CA) and digital rights management (DRM) technologies safeguard
pay-TV service revenues exceeding $50 billion. NDS middleware, which enables a host of advanced services for
subscribers, has been deployed on 226 million devices. NDS DVR technology, centred around XTV™, is a leader in
the global industry with 49 million units deployed. (Deployment figures as of 30th April 2012).

Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in technology and development
with over 75% of its employees dedicated to pioneering work at development centres in France, India, Israel, Korea,
UK and US.

NDS is now part of Cisco. See for more information.

Click here for the NDS RSS feed or follow us on Twitter.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and
collaborate. Information about Cisco can be found at
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Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and
other countries. A listing of Cisco’s trademarks can be found at
Third-party trademarks
mentioned are the property of their respective owners. The use of the word partner does not imply a partnership
relationship between Cisco and any other company.

NDS is a registered trademark or trademark in the U.S. and certain other countries. All other trademarks are
property of their respective owners.

Forward-Looking Statements
This release may be deemed to contain forward-looking statements, which are subject to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. These statements include, among others, statements regarding
Cisco’s ability as a result of the acquisition to transform how service providers and media companies provide next
generation entertainment experiences, acceleration of the delivery of Cisco’s Videoscape platform, broadening
opportunities in the service provider market and deepening customer relationships, expansion of Cisco’s reach into
new and emerging markets, the expected benefits of the acquisition to Cisco and its customers, the expected
financial performance of Cisco (including projections) following completion of the acquisition, and plans regarding
NDS personnel. Readers are cautioned that these forward-looking statements are only predictions and may differ
materially from actual future events or results due to a variety of factors, including, among other things, the
potential impact on the business of NDS due to the uncertainty about the acquisition, the retention of employees of
NDS and the ability of Cisco to successfully integrate NDS and to achieve expected benefits, business and economic
conditions and growth trends in the networking industry, customer markets and various geographic regions, global
economic conditions and uncertainties in the geopolitical environment and other risk factors set forth in Cisco’s
most recent reports on Form 10-K and 10-Q filed on September 14, 2011 and May 23, 2012, respectively. Any
forward-looking statements in this release are based on limited information currently available to Cisco, which is
subject to change, and Cisco will not necessarily update the information.

Media Contact:

Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
[email protected]

Amy Lucas
Corporate Communications
+44 20 8476 8243
[email protected]

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