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HTC VIVE and Accedo Partner for VR Innovation

HTC VIVE and Accedo Partner for VR Innovation

 March 2017

Leaders Collaborate with Australian National Basketball League

to Create Engaging VR Experiences


San Francisco, 29th March 2017 – Accedo, the video experience pioneer, today announced that it is partnering with HTC VIVE™, the leader in room-scale Virtual Reality (VR), to educate the video industry and accelerate VR innovation. The companies are also working with the Australian National Basketball League (NBL) to create exciting new user experiences for sporting events in VR.

By leveraging the immersiveness of video content and virtual reality technology, Accedo and HTC VIVE can create future video experiences that will change viewers’ perception of today’s video entertainment and dramatically enhance user experience. Accedo and HTC will produce a series of joint seminars and participate in various industry speaking engagements, as well as work together with key media accounts such as the Australian NBL to implement new VR services and technologies.

“The video experience will undoubtedly change as VR technology matures and services become more mainstream. Accedo brings a strong perspective, leadership and experience in the video industry, and we believe this partnership can stimulate innovation and cross-collaboration that will benefit content owners such as the NBL, and ultimately video consumers,” said Rikard Steiber, President of HTC Viveport.

Accedo and HTC Vive are working with the Australian National Basketball League to create sporting events in VR.

The NBL, which includes eight teams from around the country, attracts more than 750,000 spectators each season, as well as prime-time television audiences for games broadcast nationally.

“VR offers an exciting opportunity to create new content and experiences for sports fans around the country, and we look forward to collaborating with Accedo and HTC VIVE, two leading experts in the field,” said Jeremy Loeliger, CEO of the Australian National Basketball League.

“HTC VIVE is recognized as a leader within Virtual Reality and we are thrilled to be working together with them to jointly educate and help the video industry embrace the game-changing opportunities offered by this exciting new technology,” said Fredrik Andersson, SVP Business Development at Accedo. “Together with our clients around the world, including the Australia National Basketball League, we can create bold and dynamic experiences that will shape the future of virtual reality.”

Accedo will be featuring their VR solutions at the NAB Show in Las Vegas, at Accedo booth SU9205CM. The next generation VR user experience will also be discussed during a panel on April 26 at 10:00 am.

About Accedo

Accedo ( is a trusted video experience transformation pioneer improving the lives of video consumers by the hundreds of millions. Over the years, Accedo has earned the trust of over 350 of the world’s leading video service providers – customers to whom two goals are paramount: explore new opportunities to monetise video and transform video services to meet rapidly changing consumer expectations. Accedo customers include: global video service leaders like Netflix, NBC Universal, Spotify, Fox, Disney, Telefonica and HBO, among many others.

The company was founded in 2004 on a simple observation: emerging technologies will transform how people watch television and consume video, but video service providers will struggle to keep up with the complexities of the new landscape.

This insight led Accedo’s founders Michael Lantz and Fredrik Andersson to create a portfolio of experience-centric video solutions that: shorten time-to-market, improve operational agility and boost monetisation capabilities.

The company has grown 1000% in 5 years, with 2000 video experience deployments from 18 offices around the world.

About HTC

HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).


VIVE is a first-of-its-kind virtual reality platform developed by HTC and Valve for total immersion in virtual worlds. Designed from the ground up for room-scale VR and true-to-life interactions, VIVE delivers on the promise of VR with game-changing technology and best-in-class content. VIVE has been recognized with over 65 awards and wide critical acclaim since its unveiling in 2015. For more information, visit

Media contacts:
Helen Weedon
Communications Manager, Accedo
[email protected]
Tel: +44 1570 434632

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