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 June 2013

Accedo Feeds Back For Christmas

Stockholm, 14 December, 2011 – Accedo, leading enabler of Smart TV and IPTV applications, is
encouraging people to make a difference in the lives of hungry schoolchildren around the world using its
recently launched WeFeedback app, developed for the UN World Food Programme (WFP).

The WeFeedBack app is aimed at raising awareness of those suffering from hunger around the world. The app
includes a Feedback calculator, which allows users to calculate how many hungry children could be fed with one
portion of their favourite food. They can then use the app to donate that amount, or multiples thereof.

The WeFeedBack app also allows people to share details of their favourite food and their donations with friends
through social networks such as Facebook and Twitter. A hunger map shows the areas of the world most affected by
hunger. Consumers can also test their knowledge with a hunger quiz and watch videos of WFP operations.

“We are pleased to have been involved with this project for the UN World Food Programme,” commented Michael
Lantz, CEO, Accedo. “There are so many people worldwide suffering with a lack of food and this app will
hopefully raise awareness of their struggle as well as giving people a new way to donate.”

Accedo will be using the app itself to donate money, instead of sending Christmas gifts to clients this year.

“The WeFeedBack app allows us to reach more people with the message that hunger is the world’s biggest solvable
problem and better still how they can do something to solve it,” said Nancy Roman, WFP Director of
Communications, Public Policy and Private Partnerships. “The benefit for Accedo is that their decision to donate
to WFP through WeFeedback is a clear message that they are solving hunger and enabling their clients to do good
in the world.”

The WeFeedBack app is available on all LG Connected TV devices worldwide.

About Accedo

Accedo is the leading enabler of Smart TV and IPTV applications. Accedo provides applications, tools and
services to media, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo Broadband is headquartered in Stockholm, Sweden with branch offices in London, Madrid,
Sunnyvale, Hong Kong and Sydney.

For more information, visit

Media Contact Accedo:
Helen Weedon
Communications Manager
Accedo Broadband
Tel: +44 1570 434632
[email protected]

About WFP:
WFP is the world’s largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more
than 90 million people in more than 70 countries. WFP now provides RSS feeds to help journalists keep up with
the latest press releases, videos and photos as they are published on For more details see:

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